Brandpack Agency Revitalizes Bayer Laif’s Branding with Natural Elements for Mental Health Support

The Bayer Group’s Laif products support mental health with natural, herbal ingredients. The Laif umbrella brand comprises various sub-brands with different focuses that promote general well-being or alleviate complaints such as sleep disorders. The overall brand underwent a design relaunch. The key points of the packaging design relaunch were to strengthen Laif as a mental health umbrella brand and to create a design brand bracket that can encompass both prescription and OTC products and dietary supplements. Attributes such as clarity, legibility and functionality were important in the creative implementation. But characteristics such as naturalness, gentleness and positivity were also to be recognised in the brand identity. The newly developed arch element was created as a design and comm