CAI Footwear Brand Revamp

CAI is, and has always, enjoyed a lot of love from it’s patrons. As one of India’s premier vegan footwear brands, CAI’s quick growth scale and immense brand love could be attributed to two most important factors – their designs were always on trend, but most importantly, a CAI pair will always be comfortable. Here’s a brand that does not subscribe to the philosophy of beauty at a cost. Instead, the brand embraces the comfort first ideology. CAI continued to scale, despite the pandemic, due to their endearing designs and ever so comfortable fit. Come 2022, and the online only brand was ready to take its journey offline. This growth demanded a refreshed brand identity, and that was the beginning of our association with CAI. The brand had good recall and recognition amongst its patrons, howev