Visual Identity of Here’n’now Coffee Shops that Capture City Life by nOne Branding Agency

Introducing the branding of Here’n’now coffee shops. The philosophy of the chain is the best here and now. Enjoying the moment without looking back or making long-term plans. Future can wait. The coffee shop logo conveys the moment of the present between the past and the future. This is branding for the ever-hurrying residents of big cities, office workers, freelancers, people tired of visual noise. The pattern plays on the shape of a coffee bean and a dial. The main colors are dark gray and white. Active yellow is present in measured doses and is used for accents. The typography is simple and refers to business aesthetics, fonts for the main text. The Here’n’now logo is light due to the good readability of the font and the visual subtlety of the letters. The coffee shop’s corporate colors