Student Packaging Design Concept for Amma Priya Cheddar Cheese Slice

Amma Priya’s cheddar slice brand was a way to bring storytelling into the world of artisanal cheese, a symbol of dedication and craftsmanship, this fictional tale serves as a vehicle to connect the product to tradition. “Amma Priya’s cheddar slice” has been practiced since 1985 – preserving and sharing the traditional cheese making techniques-even though cheese making is new to the region. In 2023 the brand underwent a transformation, embracing a more luxurious identity while staying true to its heritage and the values of care, tradition, and perfection that have defined it for nearly 40 years. This storytelling fictional tale connects the product to tradition, evoking a sense of heritage in each of its slices. Blending this imaginative story with modern luxury ” Amma Priya Cheddar Slice”