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US BRANDING STUDIO

Captains: Visual Archetypes by Student Evgeniya Shokhoeva

by Evgeniya Shokhoeva ·

“Captains: Visual Archetypes” is a visual research project that delves into the portrayal of captains in cinema, exploring their actions, attributes, and character traits that align them with various archetypes. The book’s design is inspired by the metaphor of a marine radar, a symbol of navigation and direction, central to the thematic exploration. Just as a radar helps sailors steer through stormy seas, this research serves to guide readers through the complex world of cinematic captains. The radar’s grid, dots, and markers structure the book’s layout, creating an engaging and systematic visual experience. The cover design features fluorescent paint that glows in the dark, enhancing the navigational theme. It also incorporates a rotating element, mounted on a typographic bolt, which mimi

Packaging 2026 WBDS E v g e n

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