Karystios Design Studio’s Redesign of Great Greek Wines’ Visual Identity

Yiannis Karakasis, a distinguished Master of Wine, has been instrumental in elevating the profile of Greek wines on the global stage. Through his platform Great Greek Wines (GGW), he showcases exceptional wines from Greece and Cyprus, aiming to highlight the rich diversity and quality of the region’s viticulture. GGW evaluates hundreds of wines from greek wineries through a panel of worldwide experts in wine industry. The selected wines are poised to represent Greece in international markets, with the strategic goal of positioning Greek wine at the forefront of the global wine scene. The organization’s ongoing efforts, such as international events and collaborations, continue to enhance the visibility and reputation of Greek wines globally. The new branding and campaign emphasizes in the u