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US BRANDING STUDIO

Celebrating 40 Years of Transformation in Yokohama’s Minato Mirai 21 District

by Aizawa Office Inc. ·

Celebrating 40 Years of Transformation in Yokohama’s Minato Mirai 21 District The Minato Mirai 21 district in Yokohama, Japan, represents a transformative urban development journey that began in 1983. Built on what was once a shipyard, the district aimed to rejuvenate the waterfront into a hub of innovation, blending cultural, commercial, and office spaces to bring a new identity to the area. As part of its 40th anniversary, a new visual identity and catchphrase were developed to reframe Minato Mirai 21’s role in the city, connecting past achievements with future aspirations. Reflecting Hope for the Future The new catchphrase, “Weave the Minato, Picture the Future,” captures the district’s spirit of hope and forward-thinking vision. This slogan embodies 40 years of progress in industry, cu

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