Shengjie Wu’s Birdie Packaging Design Elevates Golf for Beginners

Birdie is a hypothetical branding packaging for golf beginners. Birdie’s purpose is to create an accessible product with affordable prices and a minimalist and modern brand vision to attract consumers from a wide variety of social classes. Many people would say that golf is a luxury sport for rich kids and old people. But, it’s not just for the rich. There are affordable public courses, and initiatives exist to make golf more accessible to a broader range of people. A geometric logo is composed of two golf balls and a golf club, this combination happens to be in the shape of a B. The font with a slight angle expresses the elegance of golf, but also the meaning of speed and movement. All graphic elements and designs are inspired by golf courses and golf. The use of green brings friendly and