Harmonious Brand Identity for Siberian Crane Symbiosis Museum of Nanchang

The Siberia Crane Symbiosis Museum is located near the famous “World Wetland, Kingdom of Migratory Birds.” It has transformed into a tourist destination called Siberian Crane Town at Nanchang’s Wuxing Reclamation Farm, the closest spot in the world to observe Siberian cranes. The renovated buildings and grain storage facilities, once used by educated youth, now offer a year-round tourism experience for families, educational tours, and social media check-ins. The Symbiosis Museum design portrays two Siberian cranes in a dual habitat, showcasing their different postures and activities. The pavilion’s facade combines the crane’s abdominal contour lines with a four-legged stance. A descending curved line intersects with the ground, forming a circle symbolizing Earth as our shared home. This pr