CF Napa Paves the Road for New Spirits Brand

Metropolitan Hospitality Group came to CF Napa Brand Design to design their spirits brand – Open Road Distilling Co. The products would be featured in their restaurants’ back bar and craft cocktails but also needed to have the power to stand alone as a timeless spirits brand. From the distillery’s website: “Over the past 15 years of opening and operating restaurants, including award-winning fine dining and speakeasy-influenced concepts, the group established a meticulous process of tasting and revision that is used for recipe development. In their endeavor to offer the finest hand-crafted cocktails, an idea took hold that they should develop a line of quality spirits that would elevate our beverage offerings and our guests experiences. It was this idea that lead to the creation of Open Roa