Mr Chens Portfolio Masterbrand Relaunch

Mr Chen’s is a family owned and loved company who have been bringing Australian’s the best of Yum Cha for over 40 years. As a locally owned business, the brand was founded in 1982 by Peter Chen whose childhood experiences with cooking in Vietnam ignited a passion for introducing authentic, Asian flavours to his new Australian community. Since 2015, his pioneering legacy has continued with his daughters, Lucy and Nancy leading the next chapter of growth and innovation. As a brand that believes that the best meals are shared with the people we love, they take great pride in making seriously good quality Asian food that’s simple to prepare – giving Australian’s more time to savour their meals with the people they love. Chen Foods partnered with The Edison Agency to rejuvenate the story and vi