CF Napa Refreshes Flora Springs’ Flagship Wines

Flora Springs Winery came to CF Napa Brand Design to refresh their flagship wines to reflect the winery’s redirected focus to direct-to-consumer sales and premiumization. Soliloquy and Trilogy are some of the winery’s most sought-after wines, so it was imperative that the redesign was respectful to the wine’s key equity elements and maintain its traditional Napa Valley sensibility consumers have come to know and love. From the winery’s website: ” Flora Springs Trilogy is a Cabernet Sauvignon-based blend. The 2021 Trilogy, the 38th bottling of this wine, represents a renewal of the winery’s craft in both vineyard practices and winemaking. While Soliloquy, according to Nat Komes, General Manager of Flora Springs, is Flora Springs’ love letter from the Napa Valley. Composed from the one and o