Imane Transforms Cultural Heritage into Sophisticated Branding for Azzi

Designing the visual identity and labels for Azzi was an experience filled with meaning. Created by clients from Belém do Pará, this brand is more than just a beverage—it’s a tribute to the culture and flavors of the region, with a touch of emotion in every detail. Connection to Belém in Every Label The clients came with a clear vision: they wanted the labels to represent two iconic landmarks of Belém. This vision inspired the first flavor, mango with blackcurrant, drawing from the modern beauty of Estação das Docas. The second, raspberry with passion fruit, captures the vibrant essence of Mercado Ver-o-Peso. Both locations, nestled along the shores of Baía do Guajará, serve as the perfect backdrop for these unique and memorable flavor combinations. Azzi: A Name That Symbolizes Lightness T