Christie Cookies Portfolio Packaging Redesign by Dragon Rouge

Dragon Rouge Creates New Packaging Design for Canadian Icon for Christie. Award-winning independent global branding agency Dragon Rouge’s New York studio has worked with Mondelez Canada on its new packaging design for Christie’s full range of cookies and biscuits. The Christie portfolio, which includes iconic brands such as, Dad’s and Peek Freans, started to hit the shelves in stores across Canada earlier this summer. With over 150 years of heritage, Mondelez Canada sought to harness the beloved Christie name across their cookie portfolio while preserving each brand’s unique characteristics. Christie’s strong brand equity presented an opportunity to drive portfolio growth and address cohesion across the range. The brief called for an evolution of the brand mark and the development of a vis