Six Cinquième’s Approach to Branding the National Black Canadians Summit
The National Black Canadians Summit (NBCS), organized annually by The Michaëlle Jean Foundation (FMJF) and presented by TD Bank Group, is a cornerstone event for the Black Canadian community. This three-day gathering unites over 1,200 Black Canadians from diverse sectors and backgrounds, providing a platform to explore innovative projects, initiatives, and ideas that foster a more equitable and inclusive society. For its 4th edition in 2025, the Summit will take place in Montreal, marking the first time the event will be hosted in the city. The 2025 theme centers around the power of art as a vehicle to connect with and mobilize youth, and Six Cinquième was tasked with creating a new brand identity that would elevate the event’s mission. The Challenge: Creating a Legacy Through Design As an
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