Concept for Brewery Branding That Lights Up the Dark Ocean

Drawing inspiration from the firefly squid, we create a craft beer branding that reinvents the usual image of breweries with ocean-inspired visuals. From the darkest corner of the ocean, a new legend is being born, an electric brewery branding. Driven by climate change & the desire to bring a positive message to the market, this craft brewery branding reflects an environmental direction. In addition, the target audience includes a generation that treasures brand values and social commitment. To sum up, it’s all about great beer and renewable energy. The brewery brand values the importance of climate change & looks for new ways to support it while offering a unique experience to its customers. Therefore, we design a craft beer packaging and visual identity that presents the company’s messag