Re-Design of Victorinox Signature Collection

After 15 successful years in the market, Victorinox brand best known for their popular Swiss army knives, decided to relaunch their whole fragrance collection. After passing the first contest phase, we were finally selected to develop and inaugurate this new era with them thanks to our narrative approach and storytelling. Along with the re-design of Victorinox Heritage Collection, we were also commissioned to make the re-design of their Signature Collection. For this range we intended to capture their brand essence, portray their Swiss roots, and reinforce their fresh, modern and adventurous identity. These fragrances are inspired by the unpolished and authentic intensity of nature elements such as steel and rock. An important transformation has been carried out redesigning this legendary