Take Cake Mix Packaging Design by Backbone Branding

Our partner – the leading company in pasta and flour in Iran, Tak Makaron, required a redesign for one of its products. We were to maintain the brand’s identity while creating a more modern, “tasteful” look for the consumers to feast upon, without deviating from traditional approaches and perceptions already prevalent in the market. Clear conditions were laid before us: Two factors had to remain – the logo, and its matching design (a green and white checkered pattern), which were its standing reputation within the market. So, without completely changing its face, we looked at rather spicing up the old version to draw fresh attention. We paid great attention to the food zone, as the main emotion that needed to be conveyed through the design is the pleasure of taste. Thanks to a laconic and