Continuous Sparks Change with The Eve Appeal’s Empowering Cervical Screening Campaign

The Eve Appeal Whatever Gets You Going The ambition 2023 saw a 10-year low in cervical screening checks. Knowing first-hand just how vital these checks are, cervical cancer survivor and Senior Creative, Becky, wanted to prevent as many others as possible going through what she did. The insight Previous awareness campaigns were patronising, daunting or non-existent, using scare tactics and focusing on symptoms. Teaching us to know our bodies but not our options. We saw an opportunity to tap into this generation’s sex positivity and address the real reasons people don’t attend screenings – fear and not knowing what to expect. The idea By addressing this fear and sharing information, we are equipping people with the tools and knowledge they need to advocate for themselves. Whatever gets you g