Komboocha’s Vibrant Flavors and Rotative Text Design by Oa Design

Komboocha’s main purpose is to bring new flavors to the classic sweet, fizzy fermented tea. We experiment with unconventional ingredients and bring the drink into new environments. The brand uses a traditional method that involves low sugar usage. The ingredients used such as: reishi, pine needle, indian tea, etc. bring nutrients and health benefits rarely found in conventional products. The target audience is the Gen Z generation known for loving maximalism design and escapism with clashing textures and noisy color combinations. However, the design was a bit toned down to also represent the natural health aspect. The centerpiece of the can is the rotative text which aims to pull the viewer in not only visually but also imaginatively as the edges fade making it look like a mirage from afar