Contrast Puts Some Punch Into Plant-based Alternatives for Sainsburys

Most of the population follow some variation of a plant-based diet, although the spectrum of motivations and approaches is broad. 70% of consumers globally follow diets to help control chronic disease and prevent health conditions. 40% of millennials are taking plant-based diets to limit their impact on health and planet. Meat alternatives are a good solution for those seeking meat free solutions without feeling like they are ‘missing out. Where plant based, meat free solutions are rapidly disrupting the grocery aisles, this gives rise to the opportunity to break through the norm and deliver a design language that is modern and capitalising on the joyful feeling a consumer gets when making better choices. Meat free is a growing space beyond vegetarian which is an opportunity worth £523Mill