Creating the Australian Championship Brand by Hulsbosch

Hulsbosch creates brand strategy and identity for Football Australia’s new competition the Australian Championship. Football Australia has announced plans for its national second tier competition – the Australian Championship – with independent, branding and design agency, Hulsbosch, charged with leading the brand’s development. Set to kick off in October, the Australian Championship will transform Australian football’s domestic landscape, bridging state-based competitions with the A-League Men’s pathway and providing a national stage for clubs, players and communities to shine. Award-winning branding and design agency, Hulsbosch, is responsible for the brand positioning and proposition, naming and visual identity, plus brand guidelines for Australia’s first-ever national second tier compe