Crunch Bold Freeze-Dried Fruit Snack Brand Design
Crunch was designed as more than just a snack brand the goal was to create an identity that feels bold, playful, energetic, and instantly memorable while still maintaining a clean modern structure that works across packaging and digital platforms. From the beginning, the focus was on building a brand personality that visually communicates texture, flavor, movement, and excitement through every touchpoint. The logo design was created with a strong typographic approach to make the brand instantly
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.