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Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character

by mynameisolesya ·

Curl Tail is a self-initiated premium pet food brand created specifically for Bichon Frise dogs. The project explores how packaging can move beyond its basic protective role and become part of the brand experience, daily feeding routine and emotional connection between a dog and its owner. The concept was inspired by the breed’s most recognizable features: soft curly fur and a naturally curled tail. These characteristics shaped the name, logo, typography and the construction of the packaging.

Food-drink 2026 World Brand Design WBDS Packaging Design Visualisation

View the full project mynameisolesya
Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 0 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 1 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 2 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 3 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 4 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 5 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 6 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 7 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 8 Curl Tail a Breed-Specific Pet Food Brand Built Around Care, Function and Character brand identity by mynameisolesya - Visual 9

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