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Cycle.me’s Minimalist Packaging Gains Buzz Across Seven-Eleven Stores in Japan

by Hakuhodo Design ·

Cycle.me – Nutrient Timing Food In the era of “The 100-Year Life,” Health is becoming a key societal issue. However, too many health food options can confuse people. So, the Japanese start-up “dot.me” has partnered with Seven-Eleven Japan to launch an innovative health food brand “Cycle.me.” The brand is based on “Chrono-nutrition,” which focuses on “when to eat,” Knowing the right timing makes the choice much simpler. Research on the body’s internal clock shows that the impact of nutrients varies depending on the timing of meals. Morning, daytime, night. For each time period, We developed products containing recommended nutrients, such as protein bars, beverages, chocolate crunches, jellies, snacks, and instant noodles. There are a wide variety of products to meet diverse lifestyles. Many

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