Kleenex Softpack’s Minimalist and Sophisticated Packaging Design Enhances Modern Home Aesthetics by bdworkshop

The Challenge: Kleenex Hong Kong sought a packaging design for their latest tissue paper series that seamlessly blends into the home’s interior, maintaining a simple and discreet style. The challenge was to create a design that could be placed anywhere – dining table, sofa, bedroom, bathroom – without disrupting the aesthetic of the space. Initial Exploration: Our design team initially explored integrating materials commonly found in households into the packaging design. However, this approach proved to be limiting, as certain materials wouldn’t translate well to all settings. For instance, a leather-textured design might not be suitable for the bathroom environment. A Fresh Approach: For the second round of proposals, we adopted a new strategy: designing uncomplicated repeating patterns t