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Daniela Merkel Design Elevates Special Edition Rum with Artistic Label Storytelling

by Daniela Merkel Design ·

Special Edition – A Label Design That Tells Stories With the Special Edition, our manufactory consciously sets itself apart from the masses – not only through the handcrafted quality of the rum but also with a unique and extraordinary label design. The specially developed label shape breaks away from classic standards and creates a visual distinction from the mainstream. At first glance, it signals: This is real craftsmanship – not an industrial product, but a manufactory creation with soul. The design is a true work of art, full of colors, details, and illustrations that take the viewer on a journey of discovery. Each graphic tells a story about the rum, its origin, its aromas, and the passion with which it was created. We have deliberately chosen a completely new and independent design t

Packaging 2026 WBDS p a c k

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