Dawn Creates Identity for New Sustainable Deodorant Startup Shift

Sustainable Startup Brand, Shift, Gets Fresh Brand Identity from Creative Agency, Dawn Shift, a bold new startup, is poised to disrupt the beauty industry with its innovative, refillable, plastic-free deodorant. As the demand for sustainable products continues to rise, Shift is carving out a unique space in a market that has long been dominated by plastic-heavy practices. With a clear mission to inspire a shift in consumer behaviour toward sustainability, Shift approached Dawn, a creative agency known for its expertise in branding, to help bring this vision to life. The collaboration between Shift and Dawn began with an intensive brand workshop, where the two teams dove deep into Shift’s values, purpose, and overall brand personality. Dawn’s process included naming the brand, developing it