Dee McGilvra Designs Sensi Cabernet Sauvignon with Inclusive Packaging Inspired by Andrea Bocelli

Sensi is a Cabernet Sauvignon conceptually inspired and handcrafted by Andrea Bocelli, an Italian classical singer who has been blind since a child. Sensi translates to senses in Italian. When researching packaging designed for the visually impaired, I found that there are very few packs that are inclusive for all from the use of braille translation to type sizes and colour choices. Therefore I was driven to create a pack that could be inclusive to all. The pack creates a tactile experience using predominantly braille acting as music notes around the label(s) to translate not only the name of the product (Sensi) but also other key information for the consumer such as cabernet sauvignon, from the vineyard of Andra Bocelli, Est 2024, melody notes). The product name Sensi is also hand embosse