Derek&Eric Elevated One Living’s Brand with Vibrant CBD Packaging Design

Challenge: One Living, founded by Jonny Wilkinson in 2018, was born from a mission to make gut health and living foods accessible to all. As the brand expanded into new wellness products, including cold-pressed CBD, the challenge was to maintain consistency and clarity in its identity, while standing out in the increasingly crowded CBD market. The goal was to create a product that was both effective and delicious, offering both physical and mental wellness. Solution: To communicate the purity and power of cold-pressed CBD, we built on One Living’s existing identity by incorporating key design elements that reflected the brand’s holistic approach to wellbeing: Iconic 1L Symbol: The bold, central 1L icon continued to anchor the design, ensuring brand recognition. Natural Colours: Earthy tone