Design Happy Refreshes Hartridges Soft Drinks for Today’s Market with Classic Charm

Hartridges’ Rebranding Brief Hartridges, a brand with deep roots in the rich tradition of British soft drink craftsmanship, recognised the need to realign its brand image with the evolving dynamics of today’s marketplace. The company sought to rejuvenate and modernise its visual identity while maintaining the essence of its historic British excellence. The challenge was to create a refreshed brand identity that would captivate a contemporary audience, appealing to both long-time customers and new consumers who value a combination of tradition and innovation. Hartridges’ enduring narrative of quality and tradition needed to be communicated effectively through a modern design approach that honours the brand’s storied past while positioning it firmly in the present and future. Approach Our de