“Starve the Worm” Student Brand Identity That Combining Reality and Fantasy by Arina Taratuta

The phrase “Starve the worm” — an exact translation of the russian phraseology, which means to have a little snack. An example is the english idiom “To stay the pangs of hunger”. “Starve the worm” — a family restaurant for fish аt the bottom of the ocean, here everyone can find a dish to their liking, both small and adult sea inhabitants. The aim of the project was to create a universal and understandable identity reflecting the theme and concept of the restaurant. A key element of the identity has become a fishing line, which transforms into a corporate identity, demonstrating the size and diversity of the media. Words can be laid out from the line or silhouettes can appear. This concept assumes high variability and adaptability in design. Also, different logos appear on the media — fish