Design Meets Function: The Cognitive Power Behind “Smart” Chocolate Packaging by Student NataTarasova

The concept for the “smart” chocolate packaging was developed using only typography. The main idea revolves around the image of a Rubik’s Cube—a popular puzzle associated with training and enhancing cognitive abilities. This association perfectly conveys the essence of “smart” chocolate, which, like the game, stimulates brain activity and improves its functions. In the packaging design, each color on the “cube” in the typographic image corresponds to a specific flavor hidden in the chocolate filling. Thus, the packaging not only grabs attention with its original concept but also serves as a hint to the variety of flavors. This concept reflects the core values of the product, highlighting its health benefits and positive effects on mental activity. Here, chocolate is not just a treat but al