DS1 Branding Creates Innovative Packaging Design for XyliPop

Miradent, the German brand, contacted DS1 branding and set a task to launch a new product, XyliPop, to the mass market. XyliPop is the world’s first sweet lollipop on a stick that is not only safe but also effective for oral health and recommended by dentists. It contains xylitol, natural sugar substitute, that helps prevent tooth decay by replenishing the missing volume of dental minerals. Activities Conducted: Analytics, research, audit, Development of brand positioning and adaptation to the Russian market, Development of visual identity and packaging, Copywriting, development of product claims, USP (unique selling proposition), Quantitative testing of concepts, Show-box design, Character design, Adaptation to different tastes, E-commerce and Prepress The DS1 branding team conducted a th