Designer Rice Rebrands Agribusiness Tuhorse for Increased Awareness, Engagement and Growth

Every farm needs a reliable water source – especially in Australia, where our climate and environment can be harsh and unforgiving. Bores and submersible bore pumps are essential for farms of all sizes – to ensure livestock and crops can thrive at any time of year, in all conditions. Tuhorse is an Australian-owned company providing reliable and affordable solar bore pumps – backed by local understanding and support. Founded in 2006, Tuhorse were acquired in 2024 with a new focus on growth and product expansion. Designer Rice were engaged to reposition the Tuhorse brand, redesign the identity and increase brand engagement. What the research taught us, was that Tuhorse has a loyal following of customers who applauded the performance of their products, as well as their affordability and durab