Frank Body’s Packaging That Bounces Off the Shelf by Willow & Blake

A covetable cosmetic kit. Every year, frank body requires a unique suite of packaging designs for giftable holiday skincare kits designed to capture consumer attention in a highly competitive retail environment. The design brief required a balance between product-focused communication for an increasingly educated audience and packaging that felt playful, covetable, and cool. Nineties nostalgia. Nostalgia, or in many cases anemoia, has become a significant force driving trends and shaping the interests of younger consumers in the internet age. frank body identified the focus of their release to be the latest barrier protection range. Since the best kind of barrier is bouncy—just like a balloon, lava lamp, or inflatable armchair—we knew the nineties had to be the source of our nostalgic stim