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US BRANDING STUDIO

Diana Zabolotnaya designed packaging for the Korean cosmetics brand Chéekée

by Diana Zabolotnaya ·

Chéekée is a brand of Korean decorative cosmetics based on a combination of the recognizable aesthetics of K-beauty and the principles of Asian minimalism. The visual concept of the brand is based around the characteristic Korean silhouette of packaging: smooth shapes, compactness and tactilely pleasant materials create the feeling of a neat, thoughtful object that you want to carry with you and use in everyday life. At the same time, the design remains concise and functional, avoiding overloadi

Fashion-beauty 2026 World Brand Design WBDS Identity Packaging Design

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