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US BRANDING STUDIO

Diana Zabolotnaya, Dina Gontar and Dasha Gimodeeva designed the packaging of Greek yogurt Theta

by Diana Zabolotnaya ·

Theta is a Greek yogurt inspired by the Olympian gods and a modern reinterpretation of the aesthetics of ancient Greek mythology. The brand is built on the subtle connection between ancient Greek mythology and the flavors inspired by its gods. The name Theta refers to the eighth letter of the Greek alphabet, a symbol of divinity, harmony, and perfection. Its soft sound reflects the very nature of the product: a smooth, airy, and creamy Greek yogurt that blends tradition with a modern approach.

Branding 2026 World Brand Design WBDS Identity Packaging Design Graphic Design

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