Douglas Laing Celebrates 15 Years of Big Peat with Stunning Anniversary Packaging

To commemorate the 15th Anniversary of Big Peat, the award-winning Islay Blended Malt Scotch Whisky, a unique limited edition was designed to honour the brand’s heritage while offering a bold, innovative twist. This special release, finished in Red Wine Casks, was bottled at 50% ABV, presenting a rich and distinctive Whisky profile. The packaging design aimed to encapsulate the spirit of Big Peat and its remarkable journey over the last 15 years, balancing tradition, innovation, and visual appeal. The project brief called for a packaging solution that would celebrate Big Peat’s milestone with a blend of premium aesthetics and an interactive, engaging customer experience. The design needed to emphasise the Whisky’s unique Red Wine Cask finish and its rich, deep colour while reflecting Big P