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US BRANDING STUDIO

Redefining Whisky Packaging with Rock Island’s Día de los Muertos-Inspired Design by Douglas Laing & Co.

by Douglas Laing & Co. ·

This limited edition packaging for Rock Island Ex-Tequila Cask was developed to amplify brand awareness through a distinctive and celebratory design that bridges cultural narratives. The release artfully merges the maritime heritage of Scotland with the vibrant traditions of Mexico, delivering a compelling visual and sensory experience that appeals to both collectors and connoisseurs. This unique collaboration celebrates the union of two traditions: the rugged, sea-salted coastline of Scotland, represented by Single Cask Single Malts from Orkney, Arran, Jura, and Islay, and the vibrant cultural heritage of Mexico, brought to life through the use of Ex-Tequila Casks and a design inspired by Día de los Muertos. Tequila, a central element of Mexican culture, symbolises celebration, tradition,

Packaging 2026 WBDS W B D S

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