Drogheria Studio Creates I Carpini Branding

I Carpini is a winery characterized by a holistic approach. Their vineyard is located on the Tortonesi Apennines, in an uncontaminated context, where the winemakers take care of the ecosystem respecting the biodiversity. For I Carpini vinery wine production means time, care, and closeness to the land. Not following the standard processes, it is the wine maker that chooses himself the very right moment in which the wine is ready. The new brand identity we designed for them, wants to communicate all the poetry behind their wines, composed by patience, balance and the respect for the nature. In particular, each label is named after a poem that we have interpreted graphically and re-created using hand made stamps to stay near the earth-bound soul of the product. The time is one of the essentia