Spijked& Packaging Design by Yellow Dress Retail

The project is the design of a brand identity for a Dutch hard seltzer range with various flavours. The design will mostly be used on cans and for communication. Hard seltzer is a sparkling water infused with low-calorie natural fruit flavourings spiked with alcohol. It is positioned for increasingly diet conscious millennials and, having taken over the US, hard seltzers have dropped anchor in Holland. The Swinkels Brewery Family developed and produced a hard seltzer range IN Holland FOR Holland and eventually the rest of the world. This new product should appeal to the target group but also, it should bring out Dutch identity without becoming boring or too orange. (Yes, we can get too orange). As the sea is and always has been a big part when it comes to “Dutchness”, the design concept “o