Adictt Company Streetwear Brand Designed by Yago Ferreira

Adictt Co. is a streetwear focused clothing brand that aims to offer high quality products to its audience. Adictt stands for a lifestyle, from the street, rap, trap, skateboarding and art. A unique and proprietary way to tell stories and generate connection with those on our side. My main challenge was to represent the authenticity and strong personality of the brand in a unique way, uniting design with the brand’s rebellious and provocative voice tone. The idea was to show that Adictt is in the same game, but not with the same rules, we have our own. For the logo concept, I evoked the graffiti aesthetic for the letters A and the second T of the word Adictt, creating an intervention on the original typography, which represented who we are and our attitudes. For the palette, we have two sh