Stckmn Creates Brand Identity for Fitness and Apparel Studio Frontier Gear

Fitness Frontier is a successful boutique fitness studio based in Glasgow, Scotland. Established in 2003 by Chris Johnstone, the trainer has a long list of clients, from TV personalities to sports stars, musicians, and Miss Scotland. With a busy roster of clients and a state-of-the-art City Centre studio, Chris was looking at ways to grow the Fitness Frontier offering by introducing a range of products and branded apparel. The brief called for the creation of a sub-brand identity for Frontier Gear, the name of the new product offering released under the Fitness Frontier umbrella. The logo itself takes inspiration from the FF of Fitness Frontier, tieing it back to the main business. The mirrored F creates a wing-like icon symbolising balance and aspiration with the angular lines representin