Eiga Design Energizes Hanover’s Cultural Identity with Dynamic Branding

A Brand for the Cultural City of Hanover: Feel the Energy! The branding agency EIGA developed the brand and campaign for the cultural city of Hanover. This project was implemented through a participatory process in collaboration with the city’s cultural players. Over a series of structured workshops, a brand committee brought together various perspectives on Hanover’s cultural offerings and the goals of the “cultural city” into a unified narrative and brand concept: Feel the Energy! This process included representatives from theatres, museums, the independent arts scene, and institutions such as the IHK Hannover, the Department of Education and Culture, Messe Hannover, the catering industry, and the city administration. Close proximity despite true greatness – Feel the Energy At the heart