Schemes Design Co. Revamps Molly’s Mayo with Retro Packaging for Global Expansion

Molly’s Mayo is a traditional product from the Montana region (USA) for locals. Now, the brand is betting on exporting the product to different parts of the world, mainly Latin America. With vintage touches and using a sense of belonging, connection with the target audience and legitimacy of the product’s quality, Molly’s will strategically reach customers looking for a quality product with seasonings and inputs that do justice to the values of its farms. The creation process began with the idea of creating a new packaging that could supply the domestic market with artisanal products, but by studying and carrying out spatial research on the entire market, the company’s financial and strategic team came to the conclusion that they could adhere to the idea. to create a new label with the exp