Elevating Tomato Juice Branding: Derek&Eric’s Playful Premium Redesign for Longbottom & Co

Business Challenge Longbottom & Co have always stood out in the tomato juice category for their uncompromising commitment to quality. Using only all-natural, easily pronounceable ingredients and freshly pressed tomatoes, they’ve built a reputation for creating products that are second to none. Their “Mary” range, in particular, epitomizes excellence in a competitive market dominated by mediocrity. However, the brand’s visual identity told a different story. Instead of reflecting the superior quality of the product, the design felt generic and uninspired—evoking “own brand” rather than “iconic.” This disconnect posed a clear challenge: how to craft a design that captures the essence of the product and elevates the brand to match its premium standing? Creative Solution The rebranding of Long