In-House Design of Flavoured Ground Coffee Brand and Packaging for CHiATO by Coffee Friend

CHiATO – Game on. Product: CHiATO flavoured ground coffees stand out thanks to their rich, exciting flavours. They are crafted for those who crave more than just coffee, and are instead looking for something sweeter and more vibrant—like a coffee and a dessert all in one, or a delicious coffee cocktail. Typically, CHiATO coffee drinkers belong to a younger age group. They seek novelty, they are keen on trying out new flavours, and they are always willing to experiment. In other words, they are the ones who might skip a classic espresso in favour of a caramel-flavoured latte. The ground coffees from CHiATO provide them with a convenient and simple way to bring those flavours home. As a result, it is the product itself, along with its target audience, that has naturally guided our design dec