Emma Davis’s Packaging Design for Bontemps

Overview Sexual wellness is a market segment that intuitively aligns with the direct-to-consumer (DTC) model. The experience of shopping for such products in physical stores can often feel uncomfortable or “slimy,” even when undertaken for research purposes. Recognizing this issue as an opportunity, Bontemps was created to join the ranks of new DTC companies in the sexual wellness space. The brand is crafted as a luxurious, pleasure-focused experience, utilising a limited colour palette, elegant typefaces, and sensual—yet not overtly sexual—imagery to establish a refined and approachable identity. Positioning In the luxury segment of sexual wellness products, Bontemps faces a crowded market with numerous competitors offering similar lines of products, including condoms, lubes/serums, toys,