Etch Designs Elemis’ First Standalone Store with a Fresh Gen-Z Appeal

In October 2023 Etch were approached by British luxury skincare brand Elemis to pitch for the design of their first ever standalone store in the United Kingdom. Having successfully won the job, the retail design was developed over a short period of two months before starting on site. The store opened to the public in June 2024 after an accelerated on site programme. Etch provided concept design, 3D design and technical detailing services on the project collaborating with Forward Contracting (the main contractor and shopfitter) to bring the creative vision to life. Location The site is located at 23 Monmouth Street, London within the iconic Seven Dials shopping district. Flanked by high-end skincare and fragrance brands, this particular location is a destination shopping area for beauty. Br